Networking helps us accomplish many things in life, such as finding goods and services or finding that great job we always wanted, ETC

The Internet is no different. The search engines are looking for community.

Don't take my word for it look at what Google says "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.".

And of course if you want to improve your website's search engine ranking read and reread Google's webmaster guidelines .